Ad-tech intermediary lobbyists use Google and FB to massively overstate benefits of tracking, news at 11. Publishers waking up to this after years of being on the losing end of the Lumascape.https://twitter.com/johnnyryan/status/1022145287199055872 …
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This chart gets "old news" reaction from smarties, or a "how can this go on" reaction from others. But there's another angle:
@acfou estimates fraud at 20%, It could be 40%. Google takes 60% of ad spend, $80B in USA last year. 0.2 x 0.6 x $80B = $9.6B; 0.4 x 0.6 x $80B = $19.2B.pic.twitter.com/tTjqNJTtCc
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The
@guardian bought out its own inventory the other year and got paid 30 pence on the pound. They just did a similar test and found 72% ad fraud (domain spoofers) for video ads: https://www.mediapost.com/publications/article/322582/guardian-us-finds-72-of-video-spend-is-fraudulent.html …. Ad fraud is huge and all exchanges (Google runs the biggest) profit from it.4 replies 19 retweets 30 likesShow this thread
I'm reminded of: https://www.adweek.com/brand-marketing/how-agencys-completely-blank-4-minute-youtube-video-got-100000-views-166460/ …
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