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It's time for the Top100 again! The TOP100 CMA 2023 is LIVE!!! Nominate yourselves, your peers, your mentors and your team members for this great program centered on fueling the industry with hands-on knowledge. Nominate here: base.ai/top-100-cma-23/
Want some high level info on First Touch vs. Last Touch vs. Multi-Touch. Go to the Campus:
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What Is It About Friendships That Is So Powerful?
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When it comes to customer led growth and customer centric programs there's little discussion about how employee training. At the core of any customer-centric culture is the employee!
Unfortunately, these days, companies are not investing enough in their…
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Algorithms. Algorithms.
Historically, marketers rely on the social graph to share our content with others. For example, LinkedIn, Twitter, etc. tend to share our posts with our existing network of followers or with those who actually search on hashtags.…
Harvard Business Review Recently shared their Digital Transforamtion Maturity Model which focuses on organizational structure, business processes, and technical architeture and deployment. How does this resonate with you
#digital #customerledgrowth #cust…
Apple engineering manager Emily Schubert said 98% of new cars in the U.S. come with CarPlay installed. She delivered a shocking stat: 79% of U.S. buyers would only buy a car if it supported CarPlay. #Apple #customerexperience
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Figure out what energizes you?
Often people want to get promoted for a bigger job title, for more money, for an opportunity to manage more people or to just take on more responsibility. Sometimes, however, you have to be careful what you wish for. The VP…
Happy-ish Friday. It's been a challenging week for many of you and many of my fellow marketers (and others). With layoffs and 'restructuring' (don't you hate that word), many of my friends and people I respect find themselves thinking about the future. Al…
Thursday afternoon thoughts -- After 20+ years in customer engagement, community and retention marketing (last century they didn’t call it customer marketing: ), I have learned that success requires marketers to lead with both their head and their heart.…
Companies need to start thinking about how The Ecosystem Economy will be a key driver of their business. This entails partnerships, integrations, communities and more. Read article below. Great info. Thank you
#ecosystem lnkd.in/grPaAJx2
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Still waiting to be served Gluten Free beer
Quote Tweet
Replying to @PeersBeers
@skwilder it should be a good one!
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Nearly a third of new subscribers to news publications cancel in the first 24 hours nie.mn/3z1JIP6 via
Thank you
Quote Tweet
Replying to @PeersBeers
@skwilder it should be a good one!
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Times are getting more challenging for the workforce. If you were recently impacted by compsny cutbacks, then this article might be helpful.
#timesarechanging
#layoffs
Quote of the day” “Moonshots are the result of marginal improvements.”
The Wall Street Journal published a great article yesterday about how one person can have a tremendous impact on a project. About leadership and management. Th…lnkd.in/gzSj-nnA
The "E" Learning Process. Spent the weekend designing a new E-Learning process and framework to empower members of a company's ecosystem (customers, prospects, partners, etc.).
It consists of 4 parts: educating, enabling, entertaining and empowering.
#c…
The "E" Learning Process. Spent the weekend designing a new E-Learning process and framework to empower members of a company's ecosystem (customers, prospects, partners, etc.).
It consists of 4 parts: educating, enabling, entertaining and empowering.
#c…lnkd.in/gtWghg6d
Customer First Story: Today, I used Doordash to order lunch for my kids. Doordash picked up the food at the restaurant and delivered it to ..... themselves. The Doordasher didn't think about that maybe the delivery address was incorrect and that he should…
Tip of the day: Don't forget digital audio
Digital audio will account for 12.7% of overall media time among US adults. Within digital media time, audio’s share will be 20.3%—a high figure compared with many alternative digital options. Adults will spend…
Recommended book and reminder about following your passion—-A reminder
“That the most successful people do what they love.”
Check out new book:
lnkd.in/g3ZnERep
Or you can read a great article about the boo…lnkd.in/gzb8Ngqm
Non-Customer First story.
This morning, I called my phone carrier because I could not make any calls. Could not receive any calls or make any outbound calls.
The service rep was able to solve my problem and she then asked how I am doing. I said great—…
Can’t be Obsessed without these guys. T minus 90 min.
Last call to sign up
crowdvocate.com
Almost last call to sign up for this week's Obsession Event in San Francisco. Join us in person or be part of the virtual digital experience. Great venue. Great agenda. Great learnings...and more
#customerengagement Crowdvocate - C…lnkd.in/gKfDh2bv lnkd.in/gk-b7CCP
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Most Marketers know about the NetPromoter score - which focuses on how likely to recommend your company or service to a customer. Recently, I learned about a new metric Fred Reichheld the godfather of NetP, developed: Earned Growth Rate, which measures th…
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Interesting approach to collecting the wisdom and learnings from the crowd. Community Managers, Research Teams, and people who want to understand customers should check it out. Let me know if you have any questions.
#wisdomofthecrowd #collectiveintelligen…
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Saturday morning article. Interesting read about the impact of social media
#takeawalkonthewilderside
#peopleengagement
Reminder. Coffee, Community and Education conversation today at 11 am PT / 2 PM ET. Chloe Strange will be sharing her experiences with all three. And we will want to hear about yours.
Leadership tip: Recently, I grabbed a cup of coffee with one of my mentors, who reminded me the importance of teams. One thing I will add is that consider adding your customers to your team. Give them a real seat at the table. #team #takeawalkonthewilders…
