We talk a lot about Engagement Rates of tweets, but what about views/recall? An engagement isn't always the main goal. #twitterforbreakfast
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@skram Views are tough/impossible to calculate. But I wish Twitter reported actual publishing reach (similar to FB) rather than "potential"
@greggweiss im with you on that! does "potential" = impressions (aka tweeter's followers + deduped followers of those who RT?)