To ramp up investments in non-brand Amazon Ads campaigns without decreasing profitability for , Empower leveraged Skai's advanced keyword harvesting, keyword management, and budget optimization capabilities.
See the YoY revenue and ROAS growth: ow.ly/zoGt50LliL9
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Our experts are back with three more tips for a very merry holiday marketing season! See how intraday reporting, automated actions, and more can help you achieve maximum performance this time of year.
Curious about how your performance stacks up to your competitors? Check out our monthly paid media benchmarks across retail media, paid, search, and paid social 👇
Deep dive into the numbers in our blog: ow.ly/2sHS50Lys64
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The data is in. Get the latest industry performance benchmarks across search, social, retail media, and app marketing: ow.ly/wnhK50LytHl
Brand marketing ⚔️ Performance marketing
Is performance holding all the cards today? And how should marketers balance the two?
Join our four experts in a head-to-head discussion.
RSVP: skai.io/events/perform
🛒 Advertise on the UK's biggest ecommerce and grocery sites
🛍 Reach new audiences and current customers
🌟 Win with Skai's automation, optimisation, and reporting
See what you can do with Skai and Nectar360: ow.ly/3Egp50LctLA
#Nectar360 #RetalMedia #RetailMarketing
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When it comes to retail strategy, does it matter if it's online-only or a retailer with a brick-and-mortar store too? 🤔 Hear from Matt Strietelmeier at , and our Product Marketing Director, Ana Alicia Santaella, on their approach.
See how Skai's Custom Metrics helped Strocko Consulting boost conversion rate by 67% for a FinServ client: ow.ly/oEYP50LliA1
📣 Calling all Brand Insider Summit – CPG attendees! 📣
See how you can get more out of your marketing campaigns and book a meeting with Sanaz Limouee, our head of Strategic Brand Partnerships, at the event: ow.ly/Vyuq50Ltmh1
#RetailMarketing #RetailMedia
As began targeting a new audience on paid social, they needed a technology partner to help scale Facebook advertising and increase visibility.
Discover how Skai helped Inova increase Facebook advertising leads by 600%: ow.ly/gmG350LiYLB
Introducing Skai HQ, an all-new way to connect your performance media. See critical insights, top action items, opportunities, and threats. In one view.
1️⃣ Simplify your data
2️⃣ Clarify your opportunities
3️⃣ Amplify your impact
ow.ly/GkJI50Lm9Zh
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Bring together data from across your performance media for clearer insights than ever before.
With the most comprehensive omnichannel view, see action items, opportunities, threats, and overviews to simplify campaign management.
ow.ly/m9I650Lma4S
Compliance regulations can be a big challenge in some industries. And no one wants to face costly FDA fines.
This Pharmaceutical company added Skai's Custom Audits to its existing program to ensure it met all rules and guidelines.
ow.ly/3O1450LiYtJ
Better performance, increased sales, and more strategic testing, all while saving time and making workflows more efficient.
How did Corny and la red do it? With Skai!
Advertisers Grow Ad Spending In Q3 To Find Customers In A Challenging Economy
Chris Costello
martech360.com/digitaltech/ad
#newsmedia #martech #news #marketingtechnology #martech360
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Congratulations to on the launch of its new Retail Media Working Group!
We're proud Skai is one of the group's founding members and can't wait to connect with retail media experts at our first session in November!
Read more: iabeurope.eu/all-news/iab-e
With Skai, MeetSocial Group boosted the efficiency of Google App Campaigns, Apple Search Ads, and Facebook Ads by 33%.
Discover how Skai's unified platform and MMP data integrations helped make these results possible: ow.ly/7Tqx50LbQkt
Introducing Skai HQ, an all new way to connect your performance media. See critical insights, top action items, opportunities, and threats. In one view.
1️⃣ Simplify your data
2️⃣ Clarify your opportunities
3️⃣ Amplify your impact
ow.ly/CBQ450Lm9Zi
Missed unBoxed? We got you covered!
Here's a quick recap of some of the top announcements, including:
- Opportunities for non-endemic advertisers
- Incentive ads (as if we need an excuse to shop!)
- AMC enhancements for measurement improvements
Leverage the power of Amazon Marketing Stream on a global scale. Skai uses Stream’s near real-time data to enhance our capabilities for optimizations, reporting, dayparting, and much more.
ow.ly/QwCr50Lm8gL
Check out Skai's 2022 Holiday Hub, your one-stop shop to help you succeed during the busiest time of year.
❄️ Playbooks for retail media, search, and social
🌟 Stats from the 2021 holiday season
🎉 Blog posts full of expert tips and tricks
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When FutureSchool needed to scale the volume of registrations for new classes without compromising the cost per registration, our Expert Services Team was there to help. Results included:
✅ 135% increase in Facebook leads
✅ 25% increase in CTR
ow.ly/AwH750LgHBP
It's the first time we've had a second Prime Day in one year. So, how did it fare for both consumers and advertisers? And how does it compare to July's Prime Day event?
➡️ CPCs up 56% compared to 50% in July
➡️ Spending up 2.8X compared to 4X in July
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Could paid search be the most omnichannel channel in marketing? 🤔
Learn some tips for search marketers who want to approach the holiday season a bit more holistically than in previous years:
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Social media marketers, don't go down the optimization rabbit hole! 🐰
Focusing too much on ROAS can hurt your bottom line this quarter. Make sure you get a holistic view of your campaigns with these 5 tips:
New partnership! With and Skai, advertise on and .
🛒 Access the UK's top ecommerce and grocery sites
🛍 Reach new audiences and current customers
🌟 Win with Skai's automation, optimisation, and reporting
ow.ly/tzKF50LctVZ
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📢 Retail media marketers 📢
Make the most of your investments this Q4, with these 5 tips for automating your campaigns.👇
Learn more about dayparting, keyword harvesting, budgeting, and more:
We will be at New York tomorrow!
Let us know if you are around and want to see why Skai is the #1 marketing platform for yourself:
ow.ly/Heag50KLhaG
#AdvertisingWeek #AdvertisingWeekNYC #NYCEvents
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Timing is key.
Especially during the busy holiday shopping season.
This tip from Dylan might help you dominate the Cyber 5 and beyond 👇
What is your favorite holiday tip?
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Combat higher CPCs, CPAs, and CPMs on social this holiday season 🛍️ with this tip from our expert Haley!
You might be surprised at how much expanding your audience can do for your bottom line. 📈
Head to our blog for two more holiday season tips: ow.ly/kGHI50L2h49
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Sign up for our Quarterly Trends Webinar to get the latest insights on trends across search, social, and retail media. Equip your team with everything you need to end the year strong. ow.ly/6NHc50KKgmB
The latest paid media Benchmarks are in!
See what CPCs, CPMs, and CPAs marketers saw in September across retail media, social, and search:
ow.ly/XJO050L2j02
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How can you win this holiday season? 🛍️
We talked to our experts to share their most effective tips to maximize the all-important Q4.
Here's the first tip all about retail media from Nico👇
Read the other two in our blog: ow.ly/EtAV50L2gWN
See why retailers are taking a walled garden approach and get insights from our very own Nich Weinheimer in :
What you should look for when choosing a new partner:
---> Stability
---> Proven track record
---> Methodology for entering new channels
ow.ly/ZJ9C50KS2iq
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Find a technology partner that can connect data across walled gardens and remain unbiased in media buying. Hear why you need to look for these two key elements when choosing your marketing platform
See the full video: ow.ly/ZJ9C50KS2iq
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Skai moved the needle for Reckitt's retail media performance, driving 94% revenue growth.
See how👇
ow.ly/pzMX50KVF7C
We'll be at Advertising Week New York!
Let us know if you're around and want chat with our team:
ow.ly/tSFR50KLh8r
#AdvertisingWeek #AdvertisingWeekNYC #NYCEvents
See how Phiture used the Bid Optimization capabilities of our App Marketing solution to scale, reduce CPA, and drive massive efficiencies for its client Once Upon's Apple Search Ads campaigns: ow.ly/OvKk50KC7jg
How can a retail media team best work with their counterparts on the paid search and social advertising teams to maximize sales?
That's the question we asked experts in this month's edition of the Retail Media Roundtable.
See their answers:
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