Fantastic article. @faithpopcorn coined this trend as cocooning
Why are so many brands pivoting to coziness? https://www.vox.com/the-goods/2020/1/15/21063670/hygge-self-care-domestic-cozy-marketing-brands-haus?utm_campaign=vox&utm_content=entry&utm_medium=social&utm_source=twitter … via @voxdotcom “Right now it’s working because people just want to feel safe.”
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