How you should respond to critics? Criticism of your work? Double down, make more of it. Let them spread your message for you.
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also I question the wisdom of telling women to negotiate, that is viewed negatively for us. http://www.newyorker.com/science/maria-konnikova/lean-out-the-dangers-for-women-who-negotiate … https://www.doublexeconomy.com/2015/04/14/why-women-cant-negotiate-for-equal-pay/ …
I coach quite a few women on negotiation and it almost always turns out to be a positive result.