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Simon Owens
@simonowens
Brands are finally waking up to the fact that programmatic ads are virtually worthless.
digiday.com
The programmatic open marketplace is faltering, but publishers see a bright spot in private...
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the...
2:40 PM · Feb 1, 2023·
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