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Simon Crerar
@simoncrerar
Co-founder 
/ Founding editor / alumni / Proud Scot 
/ Writing a meteorological history of Australia 
/ Founding editor / alumni / Proud Scot / Writing a meteorological history of Australia Simon Crerar’s Tweets
Rounding out #MumbrellaPublish it's that well-known Gen Z cool kid on NFTs, DAOs, web3 and his new baby , which launched today!
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James Chessell: “Under the new model, where is basically a government funded model with a bit of commercial revenue on the side, I think that’s more sustainable. What do we [Nine] get from it? I’m not going to lie, it gives us cover when there’s industrial action”
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“Clicks are like a drug for a newsroom, and changing the North Star is a complicated process” on the internal shift at Nine to subscriptions as key goal
Interesting insights on advantages of SMH/Age/AFR being part of bigger business post-merger
#MumbrellaPublish
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Why local news really matters (and the time is right for ).
Data via presentation at #MumbrellaPublish
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“I find Facebook such an interesting organisation, ducking and weaving when things get tough – changing its name to Meta etc – we needed an idea that would get the attention of media, tech and government, asking Facebook to come to the table, hence #WaitingOnZuck” –
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70% of audience say brand is primary source of news
Proud to be in 15% of audience – just ;-) – over 35
They claim 98% of audience trust them, vs 25% of Australians who trust traditional media
Awesome insights from co-founder
#MumbrellaPublish
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“The Guardian felt like a source of truth prior to our engagement. Getting to work with and you really see that focus internally.” – Chris Howatson on working with on their first local brand campaign since launch #MumbrellaPublish
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First up : “I am very bullish about the future of the publishing industry in Australia. Focus on your customer, keep your brands clean. People want truth, they want opinion, if you have that, you are in are a great position” – Jane Huxley, Are Media, CEO #MumbrellaPublish
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Extremely excited to be at my first in-person conference since October 2019: amazing line-up today at #MumbrellaPublish
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Really looking forward to joining this POWER panel at the POWERHOUSE on September 8, curated by one-man human dynamo
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Then at 8:15pm we have the final panel session where smart minds like @bradesposito, @clairekimball founder of @thesquiz, Eastern Standard Times' Chris and Andrew Yee, @Refinery29AU's Zahra Campbell-Avenell and @simoncrerar will chat about the future of media live on stage.
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SO many people asking how they can support Crikey.
Let me echo our boss and say that the best way to support our case is to become a subscriber.
And if you are a subscriber already, think about a gift subscription for a friend. Or more than one.
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Yesterday, the billionaire chairman of Fox News, Lachlan Murdoch, sued because we published an article, two months ago, that covered the events of January 6th at the US Capitol.
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Excited!! to share details of the new local news media start up that , , Rob Wise and I have been working on for over two years.
*PS Media's site is now public!
Pilots are now running in #PortPhillip (VIC) and #logan (QLD)
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Very proud brother!
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I’m delighted to announce that @PippaCrerar is to join the Guardian as political editor. Pippa has a remarkable track record of exclusives and has set the political agenda time and again. She joins us later this year
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Also loved learning about , a Tassie crew founded by + : “A platter of smoked salmon sandwiches has to be whisked away, because one of the Local Party’s key “issues”... is the environmental impact of salmon farming”. My kinda cause!
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I read all 11,000 words of this during a biblical downpour at 3am! Marvellous must-read. The water politics–based revolt against the Nats in the NSW & VIC Riverina – led by wild cards and – is one to watch on election night #ausvotes
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Very much looking to reading this on Monday, (my co-founder) on the new wave of independent candidates poised to change Australian politics, featuring , , , et al. What. A. Squad! #auspol 🗳️
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“This is not your fault,” told colleagues. “You have done everything we asked, producing incandescent journalism that changed the world.” Amen
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Still amazed that the Investigations unit gave Melbourne-based YEARS to report this epic, terrible tale (which ended up one of the news orgs most viral articles ever, with millions of views)
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Truly the end of an era now, sad! , and were key parts of what made BF News such a dynamic force 💔
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Breaking: Three of the most senior editors at Buzzfeed News, including the publication’s editor-in-chief Mark Schoofs, are resigning as further job cuts hit the organisation.
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*PS Media will look, smell, and feel different from anything you’ve seen before.
If you're a reporter keen to serve communities and innovate in the local news space, DM me: we're hiring!
If you want to help, please share our news/positions!!
9/9 🙏
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Please follow here and on LinkedIn, and if you’re keen to follow our journey (and maybe even participate in our pilots) please sign-up for updates at psmedia.com.au. Here's our latest, pilot location announcement eepurl.com/hVYShP 8/9
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Now that we’re recruiting and building our MVP, I’m a little bit terrified! Launching a startup is hard at any moment, and this one is certainly challenging – in the (hopefully) dying days of a pandemic, with biblical floods at home, and a horrific war over the horizon. 🇺🇦7/9
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The last couple of years have been cataclysmic for many publishers, but we've also seen an explosion of innovation… I’m in awe of all those who have been having a crack while we have been hypothesising our BIG solution. Now it’s time for us to take the leap 6/9
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Learnings so far? In every community surveyed (50+ LGAs around Australia), we've found great desire for innovation in this space. People understand the essential role local media plays in their communities, and – particularly in news deserts – want to support new entrants 5/9
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I also want to thank and at , who provided crucial early funding for market research, and at Canberra's , who helped conduct the research (which revealed strong demand for alternative local news models). Thanks!! 🙏 4/9
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We’re incredibly grateful to the fabulous financial supporters who got us to the start-line this week, including (supporting a pilot in Brimbank, VIC) and (supporting our Logan, QLD pilot). More on our backers here eepurl.com/hVYShP 3/9
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Karen, Meg, Rob and I started working on *PS in the first lockdown two years ago, so it’s take a while to get on the runway (thank you Delta, Omicron etc etc).
I’m so lucky to have such rock star co-founders, with deep social enterprise, journalism + tech expertise 2/9
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And... exhale! Busy, exciting week for , the collaborative local news startup I've co-founded with , + .
We've revealed our pilot locations and listed jobs for 3x reporters, a copy editor and an operations manager. Go! Go! Go! 🚀 1/9
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🇬🇧 Interesting insights from the UK's , shared by executive director Jonathan Heawood
46% of the British public trust national news orgs
31% trust orgs covering local area, but not local
58% trust news providers BASED in the local area
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New ecosystem data from CEO : now 32 local government areas in AU with NO local news provision (total 537 LGAs)
Green shoots emerging, but mostly digital, and not always reaching the most disadvantaged communities #walkleys
PIJI map by
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Vitally, says , the Texas Tribune has no paywall: “A public service mission CANNOT be completed from behind a paywall. If you are telling them [your audience] you are serving them, and then putting your news behind a paywall, you are doing it wrong.” #walkleys
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Great to hear from keynote speaker , CEO of the , and learn that “there was no guarantee of success” when he founded his public-service journalism org in 2009 (it is now the most successful local publisher in the USA) #walkleys
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New CEO kicking off today's virtual Regional Journalism Summit and taking an early lead in the Best Zoom Background category...
Fantastic program, join free here >>>
walkleys.com/valuing-journa
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BuzzFeed Bros reunited ❤️ (and also apparently relocated to Melbourne judging by the dress code)
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This whole episode is a terrific listen for any #auspol fans interested in the biggest story in the UK right now (broken by my superstar sister , v.proud!)
bbc.co.uk/sounds/play/m0
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This is the inside story of the No.10 Christmas Party scoops. @PippaCrerar broke the story, @PaulBrandITV obtained the leaked video. Here’s how they did it – as told to me on the Media Show on @BBCRadio4.
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Here you go! :)
Mens: parliamenthouseofcards.com.au/product/mens-p
Womens:
parliamenthouseofcards.com.au/product/paul-k
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