@jacobstoops Q2 How to prepare your site for a site migration? #vcbuzz
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A2-4: Additionally, content should be migrated as close to “as is” as possible unless there is an upgrade to design or copy. Any content changes are likely to cause rank fluctuations.
#vcbuzz
Every marketeer I have ever worked with wants to redesign, re architecture and replatform the site at the same time - so it is all shiny and new.
Don’t do it
Step by step please!
#vcbuzz
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Pet peeve! Migrations are not the time to improve, from an SEO POV our goal is to maintain. See far too many thinking it's a good opportunity to "change this and that while they're at it".
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It just complicates things so much but in big orgs it sometimes the only way you can get stuff done.
#vcbuzz
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