Why do smart companies & orgs make stupid mistakes? A thread:
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Now, why do smart, even tremendously-successful organizations fall prey to this?
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There’s no better way to understand that than watching this scene from Superman II. It is, IMVHO, among the greatest 200 seconds in motion picture history.https://www.youtube.com/watch?v=-ikd_hRnVR4 …
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Watch it. I’ll wait. (For future readers: Use this link if the YT video gets taken down for some reason: https://www.google.com/search?q=superman+ii+niagara+falls+scene … )
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No, really, watch that scene before moving to the next Tweet.
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Welcome back. So, what did we just see? Let’s break it down.
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Clark Kent (who is actually Superman) at Niagara Falls with colleague (and love interest) Lois Lane.pic.twitter.com/e3Z82DF7Af
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Clark notices a little boy doing something dangerous / stupid at the observation deck.pic.twitter.com/GFgVMIwK56
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Clark rushes towards the boy, asking him to stop. Boy’s mom also notices and manages to get the boy down. He's safe now.pic.twitter.com/6KuiN4nj9f
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Notice, Lois is oblivious of this event during this whole time.pic.twitter.com/hYTcjDAZuA
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Clark runs back to Lois asking her if she saw what just happened.pic.twitter.com/kJqE1bmgGI
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Clark heads over to the nearby hot dog stand. Boy is at it again, but this time, putting himself in even greater danger (he’s now on the other side of the railing).pic.twitter.com/hARZY97EiU
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Unidentified man yells “Somebody do something” (as an aside: 1980s special effects at work here)pic.twitter.com/L0bZf832qC
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Clark Kent has now transmogrified into Superman, zips towards the falling boy.pic.twitter.com/82sTxNT4i5
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Superman manages to reach the boy just as the boy is inches away from certain death.pic.twitter.com/dvFmdBpVSO
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Look at those faces, in awe, and appreciative of what Superman has just done.pic.twitter.com/WWVdqZQx5r
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Look at Lois Lane. Pretty much ignored Clark Kent earlier when he tried to save the boy, but is vying for Superman’s attention after this dramatic save.pic.twitter.com/T0sLhXKCI5
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Now, I have a question for you. If Superman is like most of us — if he cares about appreciation for a job well done — what will he do the next time he’s in this situation?
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(A) Will he try to prevent the boy from falling? Or, (B) will he let the boy fall, transform into Superman within a nanosecond, and heroically rescue the boy from certain death?
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It should be obvious that, if he’s motivated by appreciation and accolades (as certainly most humans are), you should bet on (B), not (A), being the correct answer.
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