Why do smart companies & orgs make stupid mistakes? A thread:
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The next most common conclusion tends to be: “The people in these companies are evil” (also incorrect)
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So, what is actually going on when an otherwise smart, well-meaning organization makes obvious blunders? And why do some organizations tend to do this over and over again?
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While the exact details surely vary across these situations, one organizational cognitive bias most often at the root. What is it?
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People on Twitter, I present to you the preventable problem paradox:pic.twitter.com/OOJgqtFVwg
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Now, why do smart, even tremendously-successful organizations fall prey to this?
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There’s no better way to understand that than watching this scene from Superman II. It is, IMVHO, among the greatest 200 seconds in motion picture history.https://www.youtube.com/watch?v=-ikd_hRnVR4 …
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Watch it. I’ll wait. (For future readers: Use this link if the YT video gets taken down for some reason: https://www.google.com/search?q=superman+ii+niagara+falls+scene … )
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No, really, watch that scene before moving to the next Tweet.
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Welcome back. So, what did we just see? Let’s break it down.
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Clark Kent (who is actually Superman) at Niagara Falls with colleague (and love interest) Lois Lane.pic.twitter.com/e3Z82DF7Af
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Clark notices a little boy doing something dangerous / stupid at the observation deck.pic.twitter.com/GFgVMIwK56
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Clark rushes towards the boy, asking him to stop. Boy’s mom also notices and manages to get the boy down. He's safe now.pic.twitter.com/6KuiN4nj9f
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Notice, Lois is oblivious of this event during this whole time.pic.twitter.com/hYTcjDAZuA
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Clark runs back to Lois asking her if she saw what just happened.pic.twitter.com/kJqE1bmgGI
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Clark heads over to the nearby hot dog stand. Boy is at it again, but this time, putting himself in even greater danger (he’s now on the other side of the railing).pic.twitter.com/hARZY97EiU
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Unidentified man yells “Somebody do something” (as an aside: 1980s special effects at work here)pic.twitter.com/L0bZf832qC
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Clark Kent has now transmogrified into Superman, zips towards the falling boy.pic.twitter.com/82sTxNT4i5
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Superman manages to reach the boy just as the boy is inches away from certain death.pic.twitter.com/dvFmdBpVSO
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Look at those faces, in awe, and appreciative of what Superman has just done.pic.twitter.com/WWVdqZQx5r
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Look at Lois Lane. Pretty much ignored Clark Kent earlier when he tried to save the boy, but is vying for Superman’s attention after this dramatic save.pic.twitter.com/T0sLhXKCI5
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