Why do smart companies & orgs make stupid mistakes? A thread:
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When we read exposés in the press that lay out the timeline and events leading up to such mistakes (and there have been so many in just the past 5 years), the most common conclusion (incorrect) tends to be: “The people in these companies are stupid”
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The next most common conclusion tends to be: “The people in these companies are evil” (also incorrect)
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So, what is actually going on when an otherwise smart, well-meaning organization makes obvious blunders? And why do some organizations tend to do this over and over again?
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While the exact details surely vary across these situations, one organizational cognitive bias most often at the root. What is it?
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People on Twitter, I present to you the preventable problem paradox:pic.twitter.com/OOJgqtFVwg
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Now, why do smart, even tremendously-successful organizations fall prey to this?
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There’s no better way to understand that than watching this scene from Superman II. It is, IMVHO, among the greatest 200 seconds in motion picture history.https://www.youtube.com/watch?v=-ikd_hRnVR4 …
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Watch it. I’ll wait. (For future readers: Use this link if the YT video gets taken down for some reason: https://www.google.com/search?q=superman+ii+niagara+falls+scene … )
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No, really, watch that scene before moving to the next Tweet.
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Welcome back. So, what did we just see? Let’s break it down.
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Clark Kent (who is actually Superman) at Niagara Falls with colleague (and love interest) Lois Lane.pic.twitter.com/e3Z82DF7Af
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Clark notices a little boy doing something dangerous / stupid at the observation deck.pic.twitter.com/GFgVMIwK56
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Clark rushes towards the boy, asking him to stop. Boy’s mom also notices and manages to get the boy down. He's safe now.pic.twitter.com/6KuiN4nj9f
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Notice, Lois is oblivious of this event during this whole time.pic.twitter.com/hYTcjDAZuA
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Clark runs back to Lois asking her if she saw what just happened.pic.twitter.com/kJqE1bmgGI
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