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    2. velj

    Hey PMs & tech leaders, here’s a recording of my talk: "The 7 Myths That Stymie PM Impact (& Careers)" It covers some topics that don't get enough coverage, including: Money vs Title Confidence vs Competence Problem Prevention (& pre-mortems) Thread 👇🏾

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  2. 2. velj

    If you've reached this far: 1. Thank you. Please share any and all feedback below. 2. Here's a direct link to the Q&A section of my talk, which goes well beyond typical PM topics, including a brief discussion of “what is success and what is happiness”.

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  3. 2. velj

    So, there you have it.

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  4. 2. velj

    "The Charisma Myth" by Olivia Fox Cabane is a splendid book, that among other things, prescribes an authentic path towards building and exuding confidence.

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  5. 2. velj

    Now, onto the book recommendations for this one. "Mistakes were made (but not by me)" by Carol Tavris and Elliot Aronson reminds us of the countless ways in which we're fallible. Therefore, keep your confidence in check.

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  6. 2. velj

    Regarding Confidence vs. Competence, I learned something super-valuable here from , my executive coach at Twitter. As a leader, your level of Confidence should be just *very slightly* above your actual Competence.

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  7. 2. velj

    "Fake it till you make it" is regularly doled out as great advice to would-be leaders and executives. If taken very seriously, this advice can have major harmful effects, both on the team/product/company and on the individual who's faking it. (but that's for another Tweetstorm)

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  8. 2. velj

    #7 (last one): Many Medium posts about product management (and leadership in general) will advise you to be very confident with your team. Decent advice, but it needs to be accompanied with guidance on adequately balancing confidence with actual competence.

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  9. 2. velj

    Speaking of ego, if you want to learn more about shedding your ego and being an even-keeled PM, there’s no better book than “The Practicing Stoic” by Ward Farnsworth. (another one of my top 5 all-time favorite books, and also unconventional PM book reco)

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  10. 2. velj

    The ego feels great when we’re in charge. But it almost always leads to worse products. When PMs are "calling the shots", largely based on their title, why should others care deeply about the product? So, seek "product-obsessed companies" and avoid "PM-driven companies".

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  11. 2. velj

    #6: Don't assume that "PM-driven" companies are better for PMs. If you care about building superb products, you'll be better off at a company where Eng/Design/others have an *equal* voice in what product gets built. PM-driven companies are good for PMs' egos, but not much else.

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  12. 2. velj

    Last one here: "The Art of Thinking Clearly", also by

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  13. 2. velj

    Bonus PM book recommendation: "The Art of the Good Life" by is one of my top 5 favorite books of all time. It will make you a better PM and decision-maker (among other things).

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  14. 2. velj

    Another must-add to the PM bookshelf: In "Super Thinking", Lauren McCann and describe hundreds of mental models that can help you become a better thinker and decision maker.

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  15. 2. velj

    At this point, we get to the part of the talk where I leave exercises for the audience (and for you here). If you are a PM (or if work on products in almost any capacity), you must read "Alchemy" by .

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  16. 2. velj

    5th: Pride in one's logical & analytical thinking can create major blind-spots for PMs and product leaders. You must understand the psychological factors that will influence your users' and customers' behavior. This applies to consumer products AND to enterprise products.

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  17. 2. velj

    Jump to the part of the talk that describes how "LinkedIn Envy" pushes many high-performing PMs towards bad career decisions, why trying to emulate the "celebrity PMs" / 30-under-30 PMs is a bad idea, and what to do instead:

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  18. 2. velj

    4th: Becoming VP Product / CPO / COO / etc. isn't the only path for high-performing PMs. And it might even be a terrible path for some. So, don't just chase the big title. And remember one key thing: Title and Money are not as correlated as you might think. What!!??

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  19. 2. velj

    The most useful part of the Agreed Target Quality framework is the common lexicon. It works wonders when Eng–Design–PM are all aligned on the target quality for a given milestone. (I've adapted this over the years after first learning about it from at Twitter)

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  20. 2. velj

    A similar concept can also be applied to product features. Be intentional about what type of feature you're trying to build in a given context. Chiefly, once everyone's on the same page on the quality level you're aiming for, you can more rigorously resolve disagreements.

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  21. 2. velj

    The same PM's to-list, after applying the LNO Effectiveness Framework: (now they're able to spend *more* time on the high leverage tasks than they would have otherwise, while still spending *less* total time to get through the tasks of the day)

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