Out of interest, what kind of advertising is working for @gumroad?
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We don’t advertise.
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Try telling that to
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It does work (for some types) but it also kinda is a $600 billion/year industry by accident:https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/408542200-19576b49 …
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If it’s an accident I presume it will be fixed and be worth less than $600/billion a year at some point. Would you make that bet?
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Maybe they meant they’re skeptical of the ROI? There are many factors why ads don’t work, but chief among them are disagreement over standardized metrics, which leads to poor reporting from the mktg team, and resulting in more expenses.https://boingboing.net/2020/01/09/collegehumor-laid-off-almost-e.html …
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since people are curious why i hid this reply, it's not because they're skeptical of the ROI. i tried to present their case cleanly: "they don't believe ads work on everyone [including them]" they weren't talking about ROI in this context.
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Its interesting, I assume I am not alone in having never bought anything due to ads, in fact the opposite. I go out of my way not to buy something I see an ad for. As you say tho', big spend. I wonder if anyone really knows if it works or not?
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Is that an Apple shirt you’re wearing?
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