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Sherif Mansour
@sherifmansour
Who you are is not what you do
Sherif Mansour’s Tweets
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Atlas does this and is amazing. It is a net new product at Atlassian from the innovation branch. Very modern, very easy to use and gives insight into work all across the org. I have been using it for a year and it is key to knowing who/what/how/why.
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Fan of his podcast, but... errr.. hard disagree.
⛔️ This culture needs to stop.
preaches truth here: twitter.com/mattnhodges/st
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🙏 a big reason why we’ve shared our approach to product manager growth - hopefully more organisations can copy sherifmansour.medium.com/why-atlassian-
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The default PM career ladder is:
PM -> Sr. PM -> GPM -> Director -> VP
But not everyone wants to move from building products to building orgs.
Something that I learned from @shreyas's course is that there are many other paths to choose from if the above isn't for you.
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We're live broadcasting our IT Service Management event - interested in Jira Service Management? Check it out
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Good cases for, but I continue to believe product owner role is not a job, but a role our engineer leaders play. The word “handoff” needs to be abolished in the #pmcraft and if we are building shared brains together - we don’t need this.
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A short story to illustrate why having "Product Owners" sit between Product Managers & Engineers to write user stories, prioritize backlog, and help with delivery rarely makes sense:
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Replying to
Hey , we got you mate. We have an app for that. It'll send you a digest every week. atlassian.com/atlas
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💡 One of the reasons we’ve found people want this is the desire to do the activities they perceive are only possible if you manage people.
👉🏽 To help with this, we introduced an individual contributor track: sherifmansour.medium.com/why-atlassian-
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Too many new PMs these days want to quickly get “promoted” to managing other PMs. In the vast majority of cases, this actually hurts your prospects and your long-term compensation because one can never fully develop the necessary core PM skills within 1-2 years of becoming a PM.
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Tried to have a go at highlighting the "data driven" vs "data informed" tension for this talk a while ago: youtube.com/watch?v=CIa0mZ
...although the hipsters will remind me the ✨ new, trendy term is "insights driven"💡😉
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What is it about the term "Data-driven" that is so divisive? Trying to explain this to someone, but coming up short.
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😍 loving the Confluence table visualisation improvements 👏🏽
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Calling all data nerds 
You can go from Confluence table to bar, line, or pie chart in just a few clicks, making your data more compelling AND pretty 
Have you tried out table visualization in #Confluence yet? We want to hear what you think! bit.ly/3S7G2CW
You can go from Confluence table to bar, line, or pie chart in just a few clicks, making your data more compelling AND pretty
Have you tried out table visualization in #Confluence yet? We want to hear what you think! bit.ly/3S7G2CW
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🤔 I keep wondering if we should ship with an out of the box page status for Aussies - “yeah…nah”
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I love seeing and using the new Page Statuses in @Confluence. More amazing features keep on coming through
community.atlassian.com/t5/Confluence-
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Attention product managers: Awesome list of tips to sound smart in meetings.
Want more? Here are my top motivational PM one-liners to use when working with engineers: youtu.be/wU-ZgG_B1JE?t=
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🥳 We're celebrating turning 2️⃣0️⃣ at !
🎽 I love our T-shirts - each one tells a story. These stories get shared along the years & contribute to what our culture is today.
📖 I went through my 100+ T-shirts, sharing a short story for each:
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🎙Had a great chat with team about all things #productmanagement on their podcast: bit.ly/3JS32B2
🪴 Styles of product management
🧠 The idea of shared brain
👶 Where do Product Managers come from?
⚙️ From engineering to PM
👷♀️ The product engineer
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“Matt, I need to hire a product marketer. What should I look for?”. I'm asked this all the time. Spoiler, it’s not a simple answer.
In a role that’s expected to wear many hats + be a jack of all trades, don’t fall into the trap of hiring masters of none.
A #productmarketing 🧵
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For the last 8 months I've been working with an incredible team at building something entirely new. It was announced on-stage in Las Vegas today by at #AtlassianTeam22. Here's a little teaser 👀 👇
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Incredibly proud of the amazing work the teams been doing to get Atlas into Beta. 👇🏽
👋🏽 Say goodbye to painful status meetings and trying to get everyone on the same project management tool.
🙌🏽 We want to help teams to be autonomous and work differently, together.
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Atlassian launches Atlas to improve team alignment tcrn.ch/3ueog6P by @fredericl
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No, please you CAN get away from your backlog. I strongly believe that all product managers should strive to stay away from their backlogs! medium.com/atlassian-prod
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As a product manager, one thing you can't get away from is your product backlog.
Here are 7 don'ts to help you deal with it without losing your sanity 
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📄Why Atlassian has dual track product management career paths, and how we did it #productmanagement
medium.com/@sherifmansour
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😉 Amusing thread on being data-informed. We've experienced our fair share of data-driven mistakes at .
I've shared some tips to help product teams be data-informed in 3 areas:
🎯 Setting goals
🔀 Deciding what next
🧪 Improving features
🎥 bit.ly/3BtBFtD
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"what do we wall thing about being more data-informed?"
AMAZING
1/n cool, so I'd like to replace my feature-focused roadmap with a list of experiments and a target input to impact
"wait a sec..."
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28/ Second tip: Susan Scott, author of “Fierce Conversations,” offers a wonderful alignment model: the Decision Tree.
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👏🏼 This thread is on point! Reflective of research we've done in this area. Comms quality & cadence is a key ingredient for fostering open & agile cultures in any team.
➡️ Why we're creating Team Central atlassian.com/team-central & The Loop atlassian.com/loop way of working
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I've been an Engineering Manager for 6 years, at start-ups and big cos. One of the most important lessons I've learned as an EM is a key ingredient to managing well + propelling your growth that most people avoid:
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👶 Lots good product lessons learnt which we will continue to share with the community. One I love to share is that our first version of this was literally one Confluence web page where people manually uploaded plugin files... that was it! Start small, have patience, iterate.
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👏🏼 A incredible thank you to the thousands of app developers app there that took a leap with us. We are truly grateful and thankful you're part of the Atlassian family.
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🎉🤯 We're celebrating $2 billion in lifetime sales for the Atlassian Marketplace (our app store), with over 28,000 apps being installed each week by our customers!
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While I agree with the general intent of serving the team, please, PLEASE new PMs don’t assume half of this list is is the job of PM. Our craft needs better clarity around what a PM does, yes lots of misconceptions. bit.ly/3Iz8l8j But yes, serve your team where you can!
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In your first 90 days in a new PM job, it’s important to get in some quick wins early. Here are some ideas for how.
A thread:
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FULL SPEECH: "1.5°C is what we need to survive, 2°C, is a death sentence... We do not want that dreaded death sentence, and we've come here today to say, try harder, try harder."
Prime Minister of Barbados Mia Mottley Q.C. addresses #COP26 Climate Conference
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📢 Job alert: Huge role on one of my fave products. Millions of users world wide, thousands of customers, growing faster than ever before… and we’re just getting started! 🚀 #prodmgmt :
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Confluence has partnered with @MicrosoftTeams to help your team collaborate better.
Capture collaborative meeting notes and effortlessly share information with automatic note sharing and organization in #ConfluenceForTeams.
Get the free app today: bit.ly/3xrs8zD
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💡Great thread on a topic I’m passionate about: the importance of helping folks in our product craft progress without having go into ppl mgmt.
🎥 Talk: m.youtube.com/watch?v=C0YnJG we’ve been fourtunate enough to implement this for a few years & encourage others to do so.
This Tweet is unavailable.
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📐How to use ’s product management craft triangle to help yourself and your team grow at the craft:
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New from me: the women building startups 
theage.com.au/business/small
theage.com.au/business/small1
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😊 My designer sent me this photo. He said when he saw this, it made him think of me... aww, do feel the love?!
😬 Apparently this perfectly depicts what happens after I say "we'll come back to it after v1" 🤣 #productmgmt
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Good morning Australia: there are a few seats left for my online Passionate Product Leadership course next week: Apr 27-30. It’s overstuffed w product goodness. Please join.
Pro-tip for people in US: this is Mon-thu evening class for you!
bit.ly/ppl-oz-apr2021
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Feels kinda creepy when you’re the one taking the photo...
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TIL - The team at @Atlassian stores personas in the loo...
@sherifmansour #productmanagement #Flagship21
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“He’s well equipped” translation: he’s made lots of mistakes 😂
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Grab a free seat! @sherifmansour, Distinguished Product Manager @Atlassian, will speak at #Flagship21! He's well equipped to share practical tips & common pitfalls when making #datadriven decisions around goal setting, roadmapping, & improving features. flagshipconf.com/twitter
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