Conversation

is back with its first live, in-person #Unpacked since Feb 2020. This time we’re at the Masonic Auditorium in SF

Shara Tibken

@sharatibken

Feb 1

It definitely doesn’t feel as crowded as past events (I think I lined up four hours early for the Galaxy S4 with

@jdolcourt

and

@RogerWCheng

). Lots of empty seats here at #unpacked in SF

Shara Tibken

@sharatibken

Feb 1

It’s more crowded on the floor tho! And I’m sitting with my old

peeps

TM Roh, the head of

, kicks things off here at #unpacked in SF

Prices for

’s new Galaxy S23 phones are staying the same as last year. And the Galaxy S22 gets a $100 price drop #Unpacked

TM Roh now says

is partnering with

and

on XR. Not sharing many details, though.

@cristianoamon

and

@lockheimer

are both here at #Unpacked #SamsungUnpacked

Here is TM Roh of

with

CEO

and

’s

at #unpacked

says at

#Unpacked the three companies are working on "highly immersive digital experiences" that blur the lines between the physical and virtual worlds

And

says the three are working on new technologies that are “integral” to the next phase of computing #unpacked

Shara Tibken

@sharatibken

But really no info at #Unpacked on what this new "XR" partnership could be. The

@washingtonpost

has more here:

washingtonpost.com

Looking beyond phones, Samsung plans to make ‘extended reality’ devices

Meta has leaned heavily into wearable "extended reality" headsets. Apple is expected to do the same. Now, Samsung may be entering the mix — and it has help.

6:59 PM · Feb 1, 2023

233

Views

Replying to

And

also has info:

Samsung, Google and Qualcomm Team Up to Build a New Mixed-Reality Platform

But no real products have been announced yet.

Shara Tibken

@sharatibken

Feb 1

The best reason for in-person tech events: the demo area.

@samsungmobile

#unpacked

Shara Tibken

@sharatibken

Feb 1

And here’s where the head of

, the CEO of

and the head of

act like they’ve never seen the phones they’ve probably all been using for months. 🤣 #unpacked