he/him 
If you email me asking to sponsor Babel then it shows how out of touch and unknowledgeable you are about the project.
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I’m sick of “altruistic” companies wanting to sponsor open source projects, but won’t do it without an ad.
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Which companies claim to be altruistic? That is a terrible business model. I wonder if their investors know about this.
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Fair. But as devils advocate what about "I've convinced us to sponsor and we found it from the marketing budget".
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They likely see it as the same thing as sponsoring a conference. And with conference sponsorship you get your logo on the site.
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Well, isn’t that a good way to overcome the question “why would I pay for something that is free ?” from top-management though ?
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Putting an ad could be seen as an investment from the open-source provider to evangelize OSS to non-developer crowds
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Hmm, if sponsors were willing to purchase some overpriced Babel T-shirts, that *could* count as an expense, wouldn't it?
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This is often the only way for a team to give $ to a project. How else to justify it to the suits?
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