I dislike for-profit entities using the "sponsorship" label when they really just mean advertising slots. eg. "give us money and we will put your banner on our site". It gives off the fake illusion of community, charity, and non-profit where it's an actual business.
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newspapers and Facebook should use the term advertorial when the person holding the checkbook gets to dictate the content; sponsored editorial is when they hand over money with the expectation of getting their logo up there but without editorial control
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What would be a better word? "Paid" is bad. "Advertisement" works and is used by AdWords I think? Maybe they should just say "advertisment" tbh
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Conferences are all about this too, sponsorship === how much publicity and exposure your company gets to attendees
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