JavaScript boy and “lovely thoughtleader” 
he/him 
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I dislike for-profit entities using the "sponsorship" label when they really just mean advertising slots. eg. "give us money and we will put your banner on our site". It gives off the fake illusion of community, charity, and non-profit where it's an actual business.
Saying something is "sponsored" I think carries a different meaning though. It's used by newspapers and even Facebook to indicate a paid post. Maybe my problem is the use in places where the intent and usage are ambiguous, and it being an attempt to hide the true incentive.
Being the owner of two for-profit entities that lose 
I would say our capitalist society doesn't have too many ways to support community ventures. I feel like our children's bookstore is more a community service than anything else (same with AnxietyTech).
Of course these probably aren't the examples you had in mind, but mostly wanted to mention just because something is technically a for profit business doesn't mean it's not someone's attempt to do good and in both cases we'd take sponsorship (if only we could get it)!
Doesn't have to be an illusion. Businesses are run by people who by very nature of their existence are part of communities and can choose how to spend their marketing dollars. This is an important cultural/economic shift: companies that care because their people do.
doesn't the wording of the request make it a sponsorship? 
"give us money and we will put your banner on our site" vs "sponsor us and we'll be happy to showcase you on our website"
Especially when the amounts are a pittance.
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