he/him 
What are your favourite developer tools that have “personality”? Easter eggs? Quirky option names? Light hearted wording? What do you hate? What do you like? Does open source vs. a paid solution change your perspective?
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The focus on user experience and how everything is presented visually. Jest has an identity and is easily identifiable by looking at anyone’s terminal with Jest output in it.
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+1 on this - jest’s CLI UI feels like a designer made it I feel like Yarn and Fastlane did a good approach with the emojification, and sorta good-naturedness of some pretty boring tech (dep man/deploy infra)
End of conversation
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