he/him 
I don't think I've ever seen a badge in a GitHub README that was actually useful.
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Build status is useful surely? Are you referring to badges when reading a README as a user or a creator?
Both. As a user it doesn't matter. As a maintainer, build failures should never land in master. And when they do, you get a build failure email. I never ever checked the README for the build status. GitHub aggressively caches images too so it's never accurate.
