I don't think this is true. What if you launched early but your product was so bad that it drove away all of your early interest? It's very hard to regain people's interest once they've already evaluated your product and thought it was terrible.
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Replying to @sebinsua @stevegraham
What if you purposefully launched really late with a product that flattens all of your competitors? Last-mover advantage. Your problem here is then getting early feedback but keeping your edge secret until you are ready.
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Replying to @stevegraham
Honestly I think quite frequently. People sign up to the marketing of startups, download the app, look at it once and then delete it never to use it again.
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Replying to @sebinsua @stevegraham
I would bet that the cost of re-acquiring a customer is even higher than the cost of acquiring them the first time. And that's why good businesses concentrate on retention.
8:34 AM - 11 Apr 2018
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