The cheapest and most radical form of advertising in London is messaging on a bicycle.
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Bicycles are comparatively cheap, easy to move, visually interesting, and often at eye level.
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They are effectively free billboards which can fit into spaces billboards cannot go.
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This relates to Deliveroo drivers however locking bicycles with baskets featuring simple advertising on busy streets is the best example.
6:53 PM - 14 Oct 2017
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