Twitter should let publishers paywall their articles and then authorise and take micropayments via https://t.co on their behalf.
Users would no longer need to buy multiple newspaper subscriptions. Journalists would be better positioned to ask for revenue share.
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Publishers could gain a larger paying market without needing to coax user's through the account creation and subscription signup hoops.
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Twitter would get to own journalism. They'd finally be a viable business. And their incentives could be aligned with publishers.
End of conversation
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