Most people don't understand analytics because they think insight comes with an off-the-shelf solution or just a few lines of code.
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Replying to @sebinsua
Simply collecting every interaction made in a dumb, contextless way isn't a great solution.
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Replying to @sebinsua
Neither is settling on whatever cheap metrics others in the marketplace have normalised and going no further. Page views, shares, etc.
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Replying to @sebinsua
Analysis on content-heavy sites should ask deeper questions:
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Replying to @sebinsua
(1) What aspects of a piece of content did people like?
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Replying to @sebinsua
(2) Given a particular profile of content, what representation will engage the most?
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Replying to @sebinsua
(3) What kind and level of engagement(s) should the business prefer?
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Replying to @sebinsua
(4) Can we analyse user journeys? (a) As they journey through content (micro), and (b) as their value to a business changes (macro).
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InteractionWithContext, CustomerProfile, ContentProfile, ContentRepresentationProfile, BusinessEngagementPreferencesProfile, etc.
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