The way people commonly use the word 'leverage' seems to exclude the most valuable types of lever. Like, a decision might be considered a lever, but I don't think borrowed capital should be. That seems more like a 'force' and a risky one at that!
Another common lever is to position oneself not at the contested grounds of a winner, but at its complements or ingredients.
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Another lever is being able to launder advice through the mouths of others. Sort of "word-of-mouth marketing" but generalised.https://twitter.com/sebinsua/status/1085967179646992384 …
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