What are your biggest issues with Emma? Let us know, we listen to every feedback. 

Similarly, "Shopping" contains the time I bought a few books from WH Smith, alongside the time I spent £800+ on expensive clothes.
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I love your app, but I sometimes wish you could take a step back and think of questions people might ask about their finances?
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e.g. If I stopped drinking coffee how much money would I save? How much do I spend on lunch for work? Do I spend more than my peers on X? Would I save more money by eating out 50% less or by not shopping at luxury brands? I'm not your average customer but you could ask others.
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