To lecture someone on morality is implicitly to assume moral superiority over them. Adults do this to children, but not (unless they are clergy) to other adults.
It's negative because it screams "you need to do better". It erases the good men that already do this. It dictates that we take extra responsibility when it is clearly problematic for us to exert even more control over the world.
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It's simply doesn't understand us or the environment we are part of enough to give us reasonable advice that could have a positive effect. But it professes the moral and logical authority to lead a change in masculinity. I'm not angry though: whatever sells more razors.
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