Yes, this is unfortunate. But I am not primarily invested in "observability" as a successful marketing term for honeycomb. I am invested in observability as a technical term that has meaning, that usefully describes a category of hard problems in the space.https://twitter.com/dkalintsev/status/1043403123132391424 …
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The last line especially about "a category of hard problems in the space" is excellent marketing.
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I am not denying that in the slightest! But it only works if it's incidental. If I sit down and think "now I shall do some Marketing" my brain goes blank. Whereas the well never runs dry for "now I shall sit down and rage about computers", lol.
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