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Kieran Flanagan 🤘
@searchbrat
Tweet weekly on the latest opportunities in marketing & growth (PLG, community, web3, media). CMO , ex SVP Marketing , Investor. MATG Podcast.
Dublinkieranflanagan.ioJoined July 2008

Kieran Flanagan 🤘’s Tweets

Quickest companies to 100M users - ChatGPT in 2 months - Google in 1 years - Instagram in 2 years - MySpace in 3 years - SnapChat in 3 years + 8 months - Facebook in 4 years ChatGPT smoked everyone
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Twitter's ads business sucks Twitter's ads business post Elon is doing worse (based on shared data) Twitter will start giving away money from their failing ad business to prop up Twitter blue numbers Not bullish on this working
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OpenAI pulled off the greatest digital robbery of all time Casually took everyones content And now will start to replace those websites with ChatGPT The problem is this kills the incentive for people to publish content, submit answers
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What are people using it for? Here’s a clue: for every ~50 visits to chatGPT there seems to be 1 less visit to stackOverflow
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AI is going to help the rich get richer Companies with large data sets, lots of distribution will benefit most I still think we see some incredible AI startups get traction But, most of the benefits will be built into existing platforms
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I'm really bad at knowing how to pronounce names I started a doc where I store the phonetic pronunciation for people I meet This should be a feature in CRMs
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ChatGPT was able to get a C+ overall on law exams Feels like this is a great way to add 'Lawyer" to my LinkedIn profile and impress my parents
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Here's a crazy way to run your business I've been with for years I noticed on their website they offer the package I pay €112 monthly for, to new customers for €69 I ring them, ask for it, they say no & tell me to switch to different provider if I want cheaper
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OpenAI will compete as a backend and frontend company They have a giant advantage with frontend tools because they can go-to-market through freemium They'll be able to absorb cost of free ChatGPT is an incredible example of that Competitors can't do the same
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Imagine how much worse tech layoffs would be if we didn’t have VC bros to tell those impacted how it’s a great time to start a company
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ChatGPT Pro at $42 will target business users A missing piece for these users are templates I can see ChatGPT building a Canva style prompt + template marketplace - some available in free plan, others for pro only That would game changing for growth
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We got into what ChatGPT can be used for right now, how it adds to creativity, and how it might KILL creativity! Given it a listen
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Last week I joined HubSpot’s CMO and SVP of Marketing on their podcast Marketing Against the Grain. 🤩 We chatted all things AI, ChatGPT, and the future of writing. Here's a clip. Link in the next post: 👇
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People find facts to justify how they're feeling, we're emotion-led That's why marketing is so powerful Once you win the narrative and make customers feel something for your brand, they'll seek out facts to justify how they're feeling
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Titles aren't important What's important is access. Are you in the room when the hard decisions are getting made? Do you have a voice in those decisions? That's how you grow Titles mostly give you access, but not always
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I've always broken my career into 2-year segments I look at something and ask if I'd dedicate 2 years of my life to it and if I'll be All-in on solving the problems 2 years works because great work takes time and short enough timeframe to create urgency I do this every 2 years
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Work / Life balance is a dumb way to look at things What matters is who manages your time How much of it are you free to manage vs. how much of it is being managed by others? It's freedom over time that most people want
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AI is getting so good at personalising emails, the best-performing email in the future will be the one that's cold and direct AI Email - "Hey Kieran, love your podcast, oh you went to university at X, love that team" Direct Email - "Kieran, you wanna buy my shit or what?"
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Using a standing desk burns 9 additional calories per hour vs. sitting That's equivalent to one stalk of celery Standing desks mostly suck (flimsy) and aren't much better than sitting
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The return on the Blair Witch Project was incredible $60k to make the film, $500k for marketing and it grossed $248.6 million worldwide They used fake documentaries, websites and even a fake 1-800 number you could ring to learn more about the Blair Witch legend Marketing = $$
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It's hard to build a memorable AI app I've used countless AI tools over the past 8 weeks I struggle to remember their names or differentiate one from the other. They all do the same or very similar things Any memorable AI apps I should check out?
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I've been using ChatGPT a lot But, I think I'm using it wrong Has anyone written any Twitter threads about ways you can use ChatGPT more effectively? I feel this is a very under-monetized topic
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ChatGPT will eventually add citations for websites it's pulling info from I don't think it will help publishers Google's featured snippets caused big drops in click-through rates to search results because you had the entire answer ChatGPT is a much better version of snippets
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