Zoekresultaten
  1. 21 jul.

    A4. Yes! People are impatient. They stop watching mere seconds into most videos - but they still want the content, so they switch to reading whatever’s around the video. Videos should *support* (not replace) blog content, articles and “meaty” tutorials.

    Q4. Are there different channels and platforms where text content performs better than video content and vice versa? What are the best practices for those channels?
    2 antwoorden 8 retweets 14 vind-ik-leuks
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  2. 21 jul.
    Als antwoord op

    A4: Two places text content thrives are, Instagram stories and TikTok. Captions, subtitles, polls, etc. are used to explain the visuals which help to enrich the content of those platforms IMO. The viewing times go up as well, I'm sure!

    1 antwoord 1 retweet 4 vind-ik-leuks
  3. 21 jul.
    Als antwoord op

    A3) Repurpose your content to as many mediums as you can (if it's viable, of course). I'm talking about transferring a blog post into an infographic, video, podcast episode, webinar - anything to branch out your content types and gain more traction.

    2 retweets 10 vind-ik-leuks
  4. 21 jul.

    A2. Our flow: short teaser video → written content → embed longer video tutorial w/ transcript. So the core is written, but it’s supported like crazy with short + long videos. The balance exists for the user, not us -- some ppl prefer video, others like to read.

    Q2. What’s the balance between written words and videos for content creators creating text-based content? Can you have too much of either in a piece of content?
    2 antwoorden 3 retweets 13 vind-ik-leuks
  5. 21 jul.

    A5. To scale video: 1) Make it fast on your phone with a good mic + natural light. 2) Ask customers to send you Loom videos (many will!). 3) Repurpose! Get a video editor to chop a long video into short ones and turn short ones into bigger montages / collections.

    Q5. Name three ways to scale video content production.
    6 retweets 9 vind-ik-leuks
  6. 21 jul.

    A6 | I think there is still room for copywriting in the future. Video will definitely become the new normal for content rollout - but there will still be a need for written materials to distribute and share info with consumers

    1 retweet 5 vind-ik-leuks
  7. 21 jul.

    Q6 Recap. Copywriting in a video world - what’s next?

    3 retweets 5 vind-ik-leuks
  8. 21 jul.

    Q4 Recap. Content can (and should) vary between the different platforms. Where’s why & how.

    7 retweets 9 vind-ik-leuks
  9. 21 jul.

    I was late to the party today but will definitely be checking out the question recaps.

    1 antwoord 4 vind-ik-leuks
  10. 21 jul.

    yes, video content is powerful & essential for all brands' marketing strategies

    Als antwoord op @semrush
    A1: Video is a powerful medium for telling stories and capturing emotion. It can make people care in a way that still images or photos can't. Every brand should be investing in video content to connect with their audience as part of their marketing strategy.
    3 retweets 5 vind-ik-leuks
  11. 21 jul.

    Q5 Recap. Here are a variety of ways to scale your video content creation.

    2 retweets 3 vind-ik-leuks
  12. 21 jul.

    How to balance words in your visual content & videos

    Q2 Recap. Balancing words with videos is what content creators should be thinking about.
    2 retweets 4 vind-ik-leuks
  13. 21 jul.

    Q3 Recap. Test these tips to grab more attention for your content.

    2 retweets 3 vind-ik-leuks
  14. 21 jul.
    Als antwoord op

    A1. If content teaches OR entertains, video should be **all over** your CM strategy. We use video to support written content - like a video tutorial embedded in a how-to article. And we do short “recap” videos for long social posts, esp on LI.

    2 retweets 6 vind-ik-leuks
  15. 21 jul.

    A1 Video fits in as a marketing strategy that adds a unique element to HTML screens. It can show people answers to questions such as "can you crush a diamond with a Hydraulic Press.; and actually show people the answer to such a question.

    1 antwoord 1 retweet 11 vind-ik-leuks
  16. 21 jul.

    Time to get loud! Our topic today is Copywriting in a Video World with our special guest this week, Jo from !

    1 retweet 4 vind-ik-leuks
  17. 18 uur geleden

    Happy Monday, chatters. This week's chat is futuristic & fantastic. Not only will we be joined by the phenomenal but we'll be furiously feasting on Features ... SERP Features that is! Join the fun-versation Wed, July 28th at 11 am EST.

    1 retweet 2 vind-ik-leuks
  18. 21 jul.

    always on point - repurposing helps stretch the content, but then also offers the information to your consumer in a different way . Everyone prefers or gravitates to content differently

    Als antwoord op @semrush
    A3) Repurpose your content to as many mediums as you can (if it's viable, of course). I'm talking about transferring a blog post into an infographic, video, podcast episode, webinar - anything to branch out your content types and gain more traction.
    1 antwoord 1 retweet 5 vind-ik-leuks
  19. 21 jul.

    Q5. Name three ways to scale video content production.

    10 antwoorden 3 retweets 7 vind-ik-leuks
  20. 21 jul.
    Als antwoord op

    A4) Reddit is very text heavy and LinkedIn is becoming more video heavy (in my opinion). I think the best practice for any channel is to have a look at content in your niche and look out for what gets the most engagement. If it ain't broke, don't fix it.

    1 retweet 4 vind-ik-leuks

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