It seems neat and tidy to say that UX writing is all the stuff that isn't "marketing writing", but what's marketing writing, then? Marketing creates expectations about an experience. Expectations contribute heavily to how that experience is, well, experienced.
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Perfectly sensible to have marketing writers and UX writers, with the former focused on emails and ad copy and the like, and the latter focused on product copy. But please don't perfectly silo them, or pretend marketing content isn't part of the user's experience.
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Replying to @scottkubie
Same thing applies for people who write for user support. They tend to be siloed, but they are also a part of the experience.
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Replying to @scottkubie
I know that
@Patrispat is sooooo gonna frame that tweet.
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Replying to @ahiteva @Patrispat
Ha, nice! It's so aggravating that people seem to not get this with digital products. It's more obvious in the real world. A new car with a bumper-to-bumper warranty is very different product than a used car with no warranty, even if they're the same make/model/mileage.
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Replying to @scottkubie @Patrispat
I think it’s a combination of things: ~ Goals per teams tend to be different (even if it’s the same product) ~ Language is not thought as or used as a system, so work gets duplicated and it’s hard to keep consistency ~ We forget that people don’t know or care who writes what
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Mario where’s your blog post on this? This is good stuff.
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Yeah, Mario! What
@scottkubie said.
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