Not here much anymore. I wrote @designerswrite. I publish @uxwritingevents. Chaotic neurotic queer. 
Blog: http://kubie.co
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It seems neat and tidy to say that UX writing is all the stuff that isn't "marketing writing", but what's marketing writing, then? Marketing creates expectations about an experience. Expectations contribute heavily to how that experience is, well, experienced.
Perfectly sensible to have marketing writers and UX writers, with the former focused on emails and ad copy and the like, and the latter focused on product copy. But please don't perfectly silo them, or pretend marketing content isn't part of the user's experience.
As a try: Marketing copy gets one excited and describes the thing. Product copy makes something usable and aids functionality.
Breaks down with different messaging strategies and marketing tactics. Zapier comes to mind as big company with tons of marketing that helps people use the product, for instance. Evernote was (is?) big on this, too.
Well, marketing copy is like the wedding ring a minute before it is exchanged, and product copy is the ring actually worn in the finger. So, it is the journey from the promise to actually feeling it.
I get what you’re saying. Respectfully, I think these kinds of metaphors made more sense in the 1800s with the Sears catalog. They don’t work as well when you factor in things like: freemium apps, “basic plans” in SaaS products, whatever the model is for the free Slack plan, etc.
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