Not here much anymore. I wrote @designerswrite. I publish @uxwritingevents. Chaotic neurotic queer. 
Blog: http://kubie.co
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I fear the Dribbble-ification of interface content is accelerating now that everyone realizes UX writer is a hot job they can massage their resume into. I joined a bunch of microcopy and UX writing groups and its mostly screenshots of "clever" writing. Blerf.
Creative fulfillment is unlikely to be part of your daily job as a #UXwriter. That's what the money is for. Start a zine or go to open mics or write fanfiction or something but keep the self-satisfying cleverness away from my finance and healthcare interfaces please, thanks.
If you're coming from advertising and agency copywriting land to #UXwriting, hello, welcome. A tip: the snarky/cheeky/clever writing that made your favorite ad campaign "pop" and "feel fresh" is likely to "annoy the shit out of" users of your company's product.
Your first job, always, is to write user-centered content. If it's not helping someone understand something, use something, learn something–if its sole function is to "express the brand", you have likely erred. Doesn't mean you can't have fun, or add delight, but it's secondary.
If you're not user-centered you're missing the "UX" part of UX writer. UX writing, if it's anything, is a specialization of the (user experience) design role wherein words are your primary design material. The things you write are part of the product, not the packaging.
This is a shift that I fear many newly-minted UX writers are not making. You're used to taking inspiration from culture and trends and what the competition is up to. Let users be your new inspiration. What do they care about? What do they need? What words resonate with them?
A UX writer should be the person protecting the experience from marketing nonsense, not infecting it.
Though I do have a Soundcloud, in case this thread blows up I will instead point you to my book about writing in the context of design: http://kubie.co/wfd It endeavors to be a brief, nonsense-free guide to getting the writing done on your web and design projects.
Nothing makes me roll my eyes harder than someone somewhere assuming a dadjoke copy is going to delight me while I try to file my taxes.
Yup. And I get it, those things are harder to take a screenshot of. I think it's mostly just the optics that bother me. I worry that newcomers will think that's what interface writing is all about, since that's what tends to gets amplified and celebrated.
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