Exactly
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How much do you think of the emotional/mental culture is established by process being defined/refined and prioritized at the beginning?
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All of it. And it’s on the leaders to make it visual, tangible, habitual and believable.
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Culture is the guardrails of the operation. Can’t scale the way you want without it.
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Ironically so much of culture is circumstantial, determined in the early days when all you’re trying to do is survive. Gotta be intentional.