thinking: how much harder is it to build network-effect businesses today without the shady growth hacks and dark design patterns used in launch of co’s like Linkedin etc...?
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This seems to be a common “superpower” according to recent articles about Uber/Airbnb/Lyft employees turned founders
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Low customer acquisition cost from organic go-to-market approaches (including surfing on another platform like Zynga) can help overcome the cold-start problem inherent in making demand-side economies-of-scale (network effects) feed back on themselves.
https://www.google.com/amp/s/25iq.com/2016/03/24/two-powerful-mental-models-network-effects-and-critical-mass/amp/ … -
indeed, though am referring to early internet days of non-conscious customer acquisition tactics where customers slide into a product without even realizing it. ;-)
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If it’s a true network-effect business driven off real word of mouth value and network value it’s net neutral because growth hacking never moved the needle in the first place. Overall, I’m more concerned about external parties (I.e. investors) being able to discern what’s real.
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FB contact importer would never fly today. It was so important to growth that it was a SEV1 if it broke in any way
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