The Facebook + Cambridge Analytica thing is a trainwreck on multiple levels, but the impact of psychological profiling on the election is overblown. Let me break down the numbers and show why: 1/
-
Show this thread
Replying to @matseinarsen
Probably the biggest value was in A/B testing messaging. By the end of it you have a psych profile + 100s of interactions with your messaging, each reinforcing the other. I wouldn't be surprised if the last couple if iterations had vastly better CR.
2:31 AM - 22 Mar 2018
0 replies
0 retweets
2 likes
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.