I wrote about the absolute mess that was the Yorkshire Tea "clapback" this week and the insidious business of stanning brands at the expense of a normal personhttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
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I was really surprised to see so few people acknowledging that a brand, in the same breath as saying "think about the person behind the account", sent a snarky reply to a random woman and then didn't even delete the tweet when it started to literally trendhttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
3 replies 17 retweets 93 likesShow this thread -
This woman was being called some horrific stuff, every hour, for DAYS. And while yes, you can argue that she shouldn't have been ranting at a brand, that brand will always hold 100x more power than an unknown woman onlinehttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
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Replying to @sarahmanavis
Kate Solomon Retweeted Kate Solomon
not the first time yorkshire tea has done this eitherhttps://twitter.com/katiesol/status/806084446525030401 …
Kate Solomon added,
1 reply 0 retweets 3 likes
Omg WOWWWWWW. Like I’m sure it was a different person then but their social media policy on this seems to be.....go for it?
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