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I think it's more of a social media-cesspit problem than a brand problem. I think we're seeing a bunch of consequences of a world where people don't think brands/politicians/celebrities deserve the right to reply. I don't know the answer basically, other than kill social media?
i do think i disagree, just in that i think it's a brand problem too. but i do agree it's complex and maybe something we should probably start tackling head on
There definitely should be higher expectations on conduct for brands than for people, you're right. Is there a function where those replies can only be seen by the person an account replies to?
well it used to be like that but now the algorithm is changing in weird random ways? idk, i just think any twitter account from a brand directly engaging with people should do so in a professional, kind way (especially if you're preaching kindness!)
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