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I don't like the idea of a brand inviting this kind of pressure onto individuals, but I also don't like the idea that people can just go online and say what they like without repercussions because they're talking to a brand. It's a weird catch-22 for sure
I just think that, ultimately, a brand will always hold 100x more power than a person whose unknown and has like 2k followers
I think it's more of a social media-cesspit problem than a brand problem. I think we're seeing a bunch of consequences of a world where people don't think brands/politicians/celebrities deserve the right to reply. I don't know the answer basically, other than kill social media?
i do think i disagree, just in that i think it's a brand problem too. but i do agree it's complex and maybe something we should probably start tackling head on
It works both way - regardless if you're a 'sue' or a 'brand' making £200m a year. By next week, we'll have forgot about it, and something else comes along. Whilst @YorkshireTea is well in the right to respond, people don't have the right to abuse 'sue'.
Do you expect brands to ignore comments? Their social team exists to monitor and reply. I didn't read all of Sue's tweets, but she's got to have said something horrible to get a reply? Having read Sarah's article (good by the way) - it is too easy to get wrapped up in it all.
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