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I wrote about the absolute mess that was the Yorkshire Tea "clapback" this week and the insidious business of stanning brands at the expense of a normal personhttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
I was really surprised to see so few people acknowledging that a brand, in the same breath as saying "think about the person behind the account", sent a snarky reply to a random woman and then didn't even delete the tweet when it started to literally trendhttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
This woman was being called some horrific stuff, every hour, for DAYS. And while yes, you can argue that she shouldn't have been ranting at a brand, that brand will always hold 100x more power than an unknown woman onlinehttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
urgh, I don't like how you're making me think about this!! :) I know one of the people who runs the YT Twitter account and wouldn't want anyone saying mean stuff to them. But YT should be able to respond, shouldn't they?
But then I see your point about the resulting pile-on because of brand v individual. I don't know what to think about this whole thing, other than I wish people could argue without: 1) being mean to each other and, 2) other people getting involved! I'm enjoying pondering this!
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