You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more
I wrote about the absolute mess that was the Yorkshire Tea "clapback" this week and the insidious business of stanning brands at the expense of a normal personhttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
I was really surprised to see so few people acknowledging that a brand, in the same breath as saying "think about the person behind the account", sent a snarky reply to a random woman and then didn't even delete the tweet when it started to literally trendhttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
This woman was being called some horrific stuff, every hour, for DAYS. And while yes, you can argue that she shouldn't have been ranting at a brand, that brand will always hold 100x more power than an unknown woman onlinehttps://www.newstatesman.com/science-tech/social-media/2020/02/yorkshire-tea-viral-clapback-shows-danger-celebrating-brands-sue-youre-shouting …
I don't like the idea of a brand inviting this kind of pressure onto individuals, but I also don't like the idea that people can just go online and say what they like without repercussions because they're talking to a brand. It's a weird catch-22 for sure
I just think that, ultimately, a brand will always hold 100x more power than a person whose unknown and has like 2k followers
This is an absolutely brilliant bit of journalism. The right side of balance and very thought-provoking. It's also fascinating how people, even who want to be fair and balanced can also become bullies. I'll hold my hand up and suggest I've done this before.
Thank you so much, this is incredibly kind!
A brilliant article Sarah- you made me see things very differently and I’m afraid that I too am guilty of making pithy throwaway comments on twitter that could be hurtful to others.
Ah Nishat thank you!
yay great piece about a horrid wee trend
oh man cheers!
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.
