Very excited to have my first ever piece in the Guardian today! Essentially about why the BBC needs to get on TikTokhttps://www.theguardian.com/commentisfree/2020/jan/28/bbc-younger-audience-youtube-tiktok-social-media …
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Thanks. But what evidence do you have for your statement that it has "fallen flat" or that our podcast hasn't engaged younger audiences? A twitter search?
hey dino, i compiled a lot of stuff! a scrape of social media mentions across all platforms (weirdly, teens do tend to tweet a lot about the podcasts they love, eg the receipts podcast which you'll of course know about). happy to discuss methodology more in my dms!
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Receipts is brilliant and on another level to TNE. It is one of the biggest podcasts in the UK backed by a Spotify marketing campaign. I could have helped you with some data and examples to prove that we haven't "fallen flat" if you'd have reached out before writing your piece.
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