i think yes but i think the key thing here is that engagement will INEVITABLY go down - so even if brands are realising that they aren't as valuable as is, they are only going to become far less valuable. So I think tipping point + actual loss in value, essentially
i think probably to a degree tbh. kind of like when facebook changed its algorithm, engagement will inevitably go down and brands will realise that sponsored instas aren't as valuable as they used to be
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