Should I buy The Dress
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I see that, I'm fascinated by it. 2015: What colour is this dress? 2019: 'Why' is this dress?
also like, in a more low level way, zara has had other items of clothing that have been given this treatment and i genuinely wonder if it's being driven by them? see: That Coat from 2016 (the insta for it has pivoted to the dress!) https://www.instagram.com/thatcoat/
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That is interesting, you should write something on this! Even if Zara aren’t behind it, it’s certainly a phenomen that brands can copy and use in their own marketing.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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