Could someone write a piece on why we all suddenly started stanning the hell out of Bon Appetit
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and while the piece I linked is an appreciation piece, I think it touches on a note about how personality fronted cooking was seen as different among the tasty-craze. That's why I linked!
oh yeah def it does! it seems like a couple years ago they started really investing in, like, ""the people"" and almost like influencer marketing-style converged at the right moment to birth a viral publication
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and i do also think there's something in the fact that the recipes ARE GOOD and the directions ARE CLEAR the people ARE LIKEABLE. it's not like a forced thing, they actually have the shit to back up the marketing campaign
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I think accessibility on social media plays a huge role - Alison Roman has a similar thing. She's ex BA but has made a small cult for herself out of the combination of good recipes and the ability to be able to just DM her food questions. Like the BA staff are aware of their fans
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