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I wrote about the absolutely wild US Embassy programme paying for British influencers to go on a two-week tour around the United States:https://www.newstatesman.com/science-tech/social-media/2019/06/inside-bizarre-us-government-programme-influencer-diplomacy-sending-british-influencers-america …
The programme's founder told me that influencers are seen as a gateway to younger generations who haven't yet had negative impressions of the US hardened into their brains: https://www.newstatesman.com/science-tech/social-media/2019/06/inside-bizarre-us-government-programme-influencer-diplomacy-sending-british-influencers-america …pic.twitter.com/sJgj2J5Zpd
talked to my bf about this a few hours ago and now opened insta to this ad 
never even HEARD of it before todaypic.twitter.com/2Ljn0Wg9V2
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