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Ah SO glad you have written this up!! I spent ages reading the adverts and trying to find the policy documents behind it to work out WHY
honestly, it really blows my mind. like, it does seem that everyone who went comes back with a really positive impression, but to a normal person it just doesn't seem to have that much sway in terms of real impact. however it must do in really serious ways if they keep doing it?
The UAE must have a smiliar programme, I've noticed quite some influencers on Instagram going on sponsored trips to Dubai. Fascinating how they might seek to improve their image by getting influencers in
This would be fascinating to research: I imagine UAE isn't the only country with a less-than-stellar human rights record to do this.
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