Netflix is creating a free magazine *Fleabag look to camera*https://www.thedrum.com/news/2019/04/11/netflix-creates-wide-print-magazine-explaining-its-content?utm_source=dlvr.it&utm_medium=twitter …
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like, i'm going to spend today trying to crystallise this in a useful way, but this just feels so uncomfortable and creeping towards dystopian and i can't quite put my finger on *exactly* why
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Definitely. I mean it's for specific people, with a specific purpose (take us seriously!) and a limited run so I'm trying to think of it as another b2b.
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But how N uses its star power is interesting. Many of their biggest names don't do press because they don't need to speak to consumers. They might do a UK junket if they're coming over for Graham Norton. But obviously they *will* need to do press directly for the Emmys voters!
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