MCV 30 Under 30 2021 
A designer once told me that he was "good at story" but "not good at writing." When I pressed for an explanation, he said that writing was just "choosing the right words" and "spelling & grammar." So, editing. But it's a common belief & one reason they bring writers in too latehttps://twitter.com/leighalexander/status/1352186235280875522 …
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When they say "good at story", in my experience they usually mean "have had story ideas they're excited about". Which everyone has. People critically underestimate the chops it takes to turn an idea into something that represents what was in your head.
The whole industry groans at "idea guys" but most don't think it applies to storytelling.
